Bella Luna

Brand Identity, Packaging Design

When designing the concept brand, Bella Luna, I aimed to develop a bubbly and vibrant brand identity tailored to a youthful audience. I strove to make each product look as good as it feels, inviting the consumer into a worthy moment—or two or three—of self-care. Uniquely packaged in rectangular bottles, the brand’s shampoo and conditioner fit flush on any shower shelf; meanwhile, its dry shampoo works as the perfect on-the-go hair refresher. Bella Luna provides subscription-based purchasing and features formulas curated for every hair type and need, allowing customers to personalize their experience with the brand.

Lettermark exploration for Bella Luna.

After selecting the lettermark, I developed a vibrant visual identity for Bella Luna, designed to appeal to the brand's youthful target audience. This branding features a lively and bubbly color palette, playful packaging designs, and a range of icons that highlight the brand's mission to meet the needs of all hair types.

Subscription box packaging designs, showcasing the icon set.

Business card designs.

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