Moodboard and sketches for Ridgewood Candles.
Visual Identity and packaging dielines.
Icon sets for each candle.
Advertisements.
Mockups of relevant branding applications and packaging.
Ridgewood Candles
Brand Identity, Packaging Design, Advertising
When designing the concept brand, Ridgewood Candles, its identity derived from the tagline: "Give your home a hug with Ridgewood." Handcrafted in the USA with 100% natural soy, the brand offers luxuriously homey scents that instantly elevate any space. Opulently fragrant and slow-burning, Ridgewood provides the perfect aromatic backdrop for your everyday special moments. With these selling points, it was important for the brand identity to not only reflect its essence visually, but also through the consumer’s tactile experience.
