Gymshark Sleepwear Pitch Deck
Product Design, Advertising, Layout Design
Recognizing a gap in the market, I created the Nyx Sleepwear Collection for Gymshark, a project that reimagines nighttime apparel for the fitness community. This collection goes beyond comfort and style, offering a holistic experience to enhance relaxation and recovery, promoting a healthy, active lifestyle. I developed a dynamic and cohesive visual identity for the range, focusing on product design, advertisements, and marketing strategies that resonate with Gymshark’s target audience. Through creative and thoughtful design, this pitch aligns with Gymshark’s mission of empowering the conditioning community and positions the brand to tap into a rapidly growing market.