The existing visual identity of Brewpoint Coffee.
I developed merchandise designs for t-shirts, tote bags, and other items to promote Brewpoint's coffee blends: Cloud Catcher, The Stargazer, and The Acrobat. Each design features hand-drawn illustrations and a modern retro aesthetic, adding a personal, human touch that resonates with the target market of the small business coffee shop.
After identifying the brand's current challenges with their product and packaging designs, I developed new concepts to elevate their brand presence, better attract their target audience, and ensure each touchpoint reflects Brewpoint’s unique essence.
I worked in collaboration with Brewpoint’s team to redesign their coffee bags and develop a dynamic labeling system to customize each bag according to the blend. Additionally, I created designs for their hot and cold cups, tumblers, stickers, to-go coffee boxes, and other collateral.
