The mood board for this event draws visual inspiration from Detroit’s historical identity as the Motor City and the birthplace of Ford, emphasizing themes of revolutionary innovation, teamwork, and 'Going Further.' Due to time constraints, I incorporated some Adobe Stock assets into the event's visual identity and designs.
Visual identity for SDS.
Welcome boxes were designed and sent to each Sales Director prior to the event to build excitement for the upcoming Summit. These boxes also included postcards and stickers.
Digital graphics were created to promote and execute the event.
Inspired by vintage mechanic shirts, t-shirts were designed and given to each attendee at the event.
Using a past event presentation deck as a reference, I created templated slides that allowed event speakers to easily customize their presentations while maintaining brand guidelines.
Banners were designed to customize and decorate the event space.
Name tags and table tents were created for each attendee at the event to assist with networking and seating arrangements.
For each Summit, custom trading cards showcasing attendees are developed according to the event's theme. For this event, the cards were designed to resemble Michigan driver's licenses, offering a fun and clever nod to Ford and the Motor City.
The Sales Director Summit received an almost perfect attendee satisfaction score and was a huge win for both our marketing team and the company at large.
